Marketing Director - Western Europe - France/British

Location: France/British

The Company

Our client is a global leading mobile phone brand.

The Job

Job Responsibilities:

1. Responsible for the regional marketing strategy of the brand, formulated the annual marketing promotion and brand media public relations work plan, centering on the innovation and practice of marketing strategy, brand public relations activities, marketing acquisition, online and offline integrated experience of Internet customers, etc., to realize the brand value and marketing concept of the company;

2. Top-level strategy design, content production, communication and public relations management of the Brand: Design strategies of brand positioning, formulate conforms to the value and the positioning of the brand image, visual communication and popularization activities and maintain good public relations, event marketing, with the domestic and foreign media, the Internet new media include mainstream media industry, vertical media, search engines, establish and maintain long-term cooperative relations, keep reasonable brand exposure frequency;

3, Quickly build new marketing way and stretch brand awareness, and achieved the integration of marketing, branding and the Internet, through the platform content platform and community continues to spread valuable brand and product, realize the brand and product service in the industry/media/customer since the spread and continuous exposure, the establishment of a new marketing integration marketing organization;

4. Responsible for team building and daily work management of the Marketing Department;

Job Requirements:

1. Bachelor degree or above, major is not limited, fluent in English;

2. Led a team of more than 10 people, and had the successful experience of operating the whole life cycle of products from planning to listing, then to promotion and ending;

3. Solid brand and market experience, able to carry out systematic and process-oriented construction; European resident experience is preferred;

5, consumer goods industry, electronic terminal product industry experience is preferred.